Emailer should be well designed to attract customer easily. It should be interactive by adding button so that user can click on it and redirected to desired content or portal.

We should keep following features in our mind while designing an emailer.

• Content - It should be concise and visual with images. Products should be highlighted with their benefits
• Responsive design - It should be mobile friendly. People can see emailer in any device easily and content should not distort anywhere.
• Call to action - Email should show your contact details clearly, so that customer can easily contact you. It should have a colored button or link so that it can be easily visible
• Social media - It should have social media links. Now a days people are attracted to social media and want to explore more. It helps to showcase more products to users
• Design consistancy - Design should be consistant like font should be clear and easy to read. Logo should be well placed. Contact number should be shown in first look, etc
• Limited time offer - Discount attracts customer. Show your products with limited time offer to users so that you can publish other products at every interval
• Attractive subject line - Send email with strong and attractive subject line. Now a days, people gets lots of marketing mail. They open mail based on attractive subject line only